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Search Engine Optimization (SEO) is the process of making your content search engine friendly. Your content will have more chances of getting high rankings for your targeted keywords when you use SEO techniques. These techniques are essential for your web marketing success. However, you should outsource your SEO tasks to professionals. The reason is very simple. These types of tasks are very time consuming. You will be better off focusing your time on the most important aspect of your organization and let this work to the experts.

However, SEO is not rocket science. This is the reason why you can do it yourself if you have time to do it. You must optimize your content to get targeted traffic. This is one of the most important aspect of your SEO efforts. First off, you need to do keyword research. This way, you will get targeted traffic. For instance, if you are selling weight loss pills, you need to use keywords such as best pills for weight loss and so on. It is very important for you to make sure that your chosen keyword has decent amounts of searches per month and low competition. They must also have many advertisers bidding for a position in the search engines too.

Please understand that keyword research might be the difference between success and failure of your SEO efforts. Image optimization is another important part. You can get lots of traffic from images. You just have to use your keyword in the alt tag of your images. This way, you will get the traffic that you need from the images. You also need to understand the difference between onpage and offpage optimization. The onpage optimization refers to the use of your keywords in the most important part of your content. According to a SEO expert in Boston off page SEO plays an important role as compared to on page SEO

It is essential for the success of your SEO campaign that you use your keyword in the title of your content, H1-H3 tags, at the beginning and in the last part of the last paragraph. However, the offline factors play a strong part of the SEO tasks. You need to get backlinks from websites and contents that is related to the theme of your website or blog. Let me give you a short example. If you are writing in a blog about webhosting providers, you need to get backlinks from websites, blogs or content that talk about webhosting providers.

Please avoid getting backlinks from websites that do not have anything to do with the content of your website or blog. If you do it, you will drop your rankings in the search engines in the long run. Search engines  do not like links coming from websites that have nothing to do with yours. They will think that you are just getting backlinks to get high rankings for your keywords. Please never try to manipulate the search engines . You also need to use your keywords a anchor text for your backlinks. This is the way to get high rankings in the search engines and other websites.This is the small but powerful full tutorial for newbies to learn SEO techniques.